Developing a food-based brand demands a very good understanding of the words and images that stimulate interest in that particular food item or company. It insists on the creation of imagery that is unique and clearly illustrates the taste sensations you will experience. These sensations can be shared visually or with flavor. The communication through the written word shared in advertising or in sharing the background of Cayuse Cowgirl goods was essential in reaching the public and fulfilling Oregon Department of Agriculture’s Cottage food laws.
Learning about the idea of the Golden Circle by Simon Senek, I reflected on how I grew through the marketing for the Cayuse Cowgirl products. How what I came to understand that what was the most important, was how people reacted to the story of my little business.
The sharing of how my children were a part of each step, from product tasting to production, from label development, helping with the tastings and sales at local wineries. All of these elements were what I believed, and made those who took their place in line in front of me to taste my candied jalapenos so happy. It was the passion, the joint efforts of my children and I. The guests at these tastings' genuine interest in how my family contributed to our sharing those sweet and spicy nibbles was so powerful. I realized that while they really liked my candied jalapenos, what they loved was the story of my family’s combined efforts, the sharing and the interaction that each of us put into our cottage business.
People grow through experience if they meet life honestly and courageously.
This is how character is built. -Eleanor Roosevelt
No comments:
Post a Comment